Strategic Communications | Reputation | Media Advisory
We understand the issue before we offer advice.
PR, reputation and media counsel for businesses, executives and high-profile individuals. We help clients build a reputation worth having, and protect it when the stakes rise.
Who we are
Counsel for every moment that shapes a reputation
Newman Strategic Group advises businesses, executives and high-profile individuals on how they are seen and heard, whether they are launching, growing, leading an industry conversation or facing a difficult moment.
Clients come to us wanting to build or needing to protect. We do both, and the discipline that serves one serves the other: a business that has earned trust before a hard moment comes through it far better than one that has not.
Our work goes beyond traditional public relations. We shape the strategy behind what a client says, to whom and when, so that they are well placed with customers, investors, staff, regulators and the media.
Build
Raise your profile and earn trust in your market
For companies and leaders who want to be known, quoted and believed by the people who matter to their business.
- Media relations and campaigns
- Executive positioning and thought leadership
- Launches, announcements and growth stories
- Content, opinion pieces and corporate copy
Protect
Hold your position when the pressure is on
For organisations and individuals facing a crisis, a dispute, scrutiny or a sensitive transition.
- Crisis preparedness and response
- Litigation and regulatory communications
- Leadership changes and sensitive matters
- Reputation monitoring, correction and recovery
What we do
Services
Strategic Communications
- Communications strategy and planning
- Corporate messaging and narrative
- Strategic communications campaigns
- Stakeholder and investor communications
- Internal communications
Media Relations
- National and trade media engagement
- Media strategy and planning
- Press releases and corporate announcements
- Sponsored and partnership content
- Interview preparation and media coaching
Executive Positioning
- Executive profiling and thought leadership
- Opinion pieces and ghostwriting
- Speeches and presentations
- Positioning leaders as credible voices in their industry
- Personal reputation advisory
Reputation Management
- Corporate and executive reputation management
- Reputation audits and benchmarking
- Monitoring, correction and right of reply
- Reputation building and recovery
- Managing sensitive and high-profile matters
Crisis Communications
- Crisis preparedness: holding lines, spokespeople, call trees
- Live crisis response and media management
- Crisis readiness exercises
- Stakeholder communications during critical events
- Leadership changes and resignations
Litigation and Regulatory
- Communications alongside counsel in disputes
- Statements prepared for filings, hearings and rulings
- Regulator, ombud and advertising complaint responses
- Communications for liquidations and business rescues
- Support during transactions and investigations
How we work
Research comes first
Every engagement begins with understanding the client's business, industry and operating environment. Strategy comes after that, never before.
Depending on the brief, that may mean analysing media coverage, stakeholder sentiment, competitor activity, market dynamics, regulatory developments or legal proceedings. It is what lets us anticipate problems and spot opportunities others miss.
Understand before advising
We do the research first. Advice that is not grounded in the facts tends to fail at the first hard question.
Own the frame
Stories are won or lost on how they are framed. We decide early what the client stands for and which framing they will not accept.
Write for the real audience
We write for the customers, investors, staff and decision-makers whose view matters, in plain language, placed where they will read it.
Speak with one voice
Media, stakeholder and internal messages are coordinated through one point, so the client is consistent wherever they are heard.
Move at the speed of the moment
Statements and lines are prepared in advance, so clients speak first and accurately when news breaks.
Measure what matters
We report on reach, sentiment and outcomes, in line with the AMEC evaluation framework, rather than counting clippings.
What sets us apart
A boutique practice with an intelligence desk behind it
Clients get senior counsel directly from the founder. Behind that counsel sits a monitoring and analysis capability usually found only at much larger agencies.
Continuous monitoring
Coverage is tracked through the day, including syndication to Google News and MSN, which takes a story far beyond its original audience.
Reputation audits
Coverage and sentiment benchmarked against your industry and competitors, with early warning of emerging risks.
AI answer visibility
Customers, journalists and investors now ask AI assistants about companies and people. We test what they say about you and work to correct it.
Industry and regulatory horizon
Sector trends, themes and rule changes tracked continuously, so you see an issue coming rather than reading about it.
Crisis rehearsal
Realistic exercises that put a leadership team through a developing crisis before a real one arrives.
Measured reporting
Clear reports on reach, sentiment and outcomes, delivered on a schedule and on request.
Track record
Selected experience
We work across sectors, with particular depth in financial services, capital markets, fintech, technology, property development, gambling and betting, and professional services.
Client names are shared only with consent.
Who we work with
Clients
Some clients engage us as long-term advisers on a monthly retainer; others for a specific project, launch, transaction, campaign or crisis. Either way, scope and fees are agreed in writing before work begins.
Much of our work comes through referral, reflecting the value we place on trust, discretion and long-term relationships. Our approach
Start a conversation
Whether you want to build your profile or are facing a matter that is about to become public, we would welcome the chance to talk. All conversations are handled in strict confidence.